Requirements and responsibilities
Responsibilities:
- To develop and execute the company's digital marketing plans, activities, and campaigns for its services;
- To monitor the effectiveness of campaigns and other digital marketing activities, define key metrics and KPIs, analyze results, and optimize them for improvement;
- To utilize A/B testing and similar tools to analyze the effectiveness of customer segments and channels;
- To utilize A/B testing and similar tools to analyze the effectiveness of customer segments and channels;
- To ensure the promotion and advertising of the company's brand and products to the target audience through digital channels (search engines, Google advertising, social media, email systems, mobile marketing, etc.), as well as to manage and optimize these campaigns;
- To analyze competitors’ digital and business activities and formulate related hypotheses;
- To collaborate with the content writer to ensure websites are SEO-friendly;
- To work collaboratively with the team to ensure proper implementation and adaptation of marketing activities in digital channels;
- To maintain regular communication with vendors related to digital marketing;
- To monitor marketing and digital trends and propose initiatives and recommendations for their implementation;
- To participate in the creation of creative ideas and content related to campaigns, products, and services;
- To prepare and present reports on executed activities and their outcomes;
- To maintain close communication with the sales team and business units.
Requirements:
- Minimum of 1 year of work experience in digital marketing
- Education in Marketing, Business, or Finance
- Strong verbal and written communication skills in Azerbaijani
- Proficiency in English
- Solid knowledge of marketing fundamentals
- Fundamental knowledge and practical experience in digital marketing channels, including Display, Video, Mobile, Programmatic Advertising, SMM, SEO/SEM, Content, Email, SMS and Influencer Marketing, Branding, Web Design, etc.
- Ability to use digital marketing tools and platforms
- Proficiency in utilizing artificial intelligence tools
- Foundational knowledge and experience in UX/UI optimization
- Experience in website management
- Analytical mindset with strong research and analysis skills.
Preferred Qualifications:
- Ability to work with a data-driven marketing approach and product metrics;
- Experience in Investment, FinTech, Banking, or Finance sectors;
- Fundamental knowledge of programming and coding;
- Possession of international certifications.
Job Information:
- Working hours: Monday to Friday, 09:00–18:00
- Salary: To be determined during the interview based on the candidate’s knowledge and experience
- Location: 10th floor, Caspian Plaza Business Center, 44 Jafar Jabbarli Street, Yasamal District, Baku.