Over one million customers: Unicapital's new development stage – An interview with the General Director, Vugar Namazov

The number of customers exceeding one million is not just a figure; it is proof of the trust shown by customers, professional service, and strategic vision. We spoke with Unicapital's General Direktor, Vugar Namazov, about how the company achieved this success and what opportunities await its customers

• Mr. Vugar, first of all, congratulations on this great achievement. Customer trust is crucial for any company, especially in the investment sector. What steps and decisions played a key role in achieving this result?

Thank you. For a long time now, Unicapital has been focused on offering accessible and innovative investment products to everyone. As a result of our company's technological development, we have implemented integration projects with over 20 stock exchanges worldwide. I would also like to note that in 2024, Unicapital achieved a first in our country by successfully completing its integration with the Baku Stock Exchange. Prioritizing customer satisfaction, we have continuously improved our investment applications, ensuring a more convenient and flexible service experience for our users. It is precisely these approaches that set us apart in the market.

• In recent years, the investment sector has faced quite significant challenges. In your opinion, how have these changes affected the dynamics of the market?

In recent years, changes in market conditions and macroeconomic fluctuations have led to significant shifts in investor behavior. This, in turn, has made the implementation of innovative approaches in the investment sector a necessity. As Unicapital, we were the first in the Azerbaijani capital market to offer investors the opportunity to invest through a banking application. Currently, our company is expanding its activities in this direction and has developed strategic plans accordingly. Such an environment creates a strong impetus for the development of more agile and technologically advanced platforms in the market.

• So, what transformations is Unicapital currently undertaking to keep up with these trends?

We have identified technological transformation as one of our strategic priorities. The company continues to invest in its IT infrastructure, enhancing the reliability and resilience of its systems, while actively expanding in the 'IaaS' (Investment as a Service) market and offering innovative solutions to its partners. At the same time, by enhancing and implementing “KYC” and customer due diligence procedures, we are effectively optimizing the company's internal processes. As a result of these initiatives, we have further strengthened our position in the market and continue to provide investors with professional and transparent services.

• One million customers – not just a proud achievement but also a new responsibility. What are the goals set for Unicapital in the near future?

Yes, you’ve highlighted it correctly; this is a great responsibility for us, and the fact that this success is based on continuous development is the most important aspect for us. One of our main goals in the upcoming period is to expand the access of the real sector to financial resources and further develop the local corporate securities market. At the same time, we aim to increase financial inclusion and ensure that more people benefit from investment opportunities. To this end, we will continue to strengthen our collaboration with banks, startups, and the fintech ecosystem, offering our customers innovative and flexible financial solutions. At the same time, implementing strategies in line with 'ESG' principles to contribute to the creation of a sustainable investment environment is one of our key priorities.